Introducing Overt Impact

Hi there. I'm Ryan Sholin, and this is Overt Impact, my new consulting business to help big companies answer big questions. You can read more about our Services or go ahead and book time with me here to get started.

Here are the three areas where we can make the most impact:

1. Building the Sustainable Web
2. AI in the Enterprise
3. WordPress Architecture

Building the Sustainable Web

Building the Sustainable Web

Climate change is real, and it is here. Many governments around the world have started regulating carbon emissions, requiring many companies around the world to start measuring and reporting their carbon emissions. If that list doesn't include your company, it most likely includes companies that are your customers. That makes you responsible for measuring and reporting your carbon emissions in some form. We can help with that.

Chances are, your company has a website. Or 20. Or 20,000. In any of those cases, chances are your websites are not yet optimized to consume as little energy as possible. They should be. We can review your website, applications, and codebase to identify issues, opportunities, and improvements, all of which should make your websites more performant and less expensive to run.

Your websites are almost definitely hosted in "the cloud," which in our experience is less of an ethereal floating structure, and more of a noisy concrete and steel structure consuming lots of electricity and water. If you've ever been inside one, you know what I mean. Every data center has a geographic location and a mix of energy sources, which can vary based on what's available on the grid at any given moment. We can review your data center and cloud providers to identify potential optimizations, adjustments, or business changes to make sure the physical infrastructure running your website is running on electricity that's as renewable as possible, to minimize carbon emissions.

AI in the Enterpise

AI in the Enterprise

Generative AI is a watershed moment in the evolution of digital technology. We can help you navigate the inflection point, finding the right foundational models and applications to serve your business needs – or to transform your business entirely.

Early adopters wrestled with data privacy and security concerns. Now, the question isn't if your teams will use AI-powered tools, but how quickly you want to adopt them and ensure they align with your strategic goals. We can help move from the experimental phase of GenAI to the implementation phase, with speed and standards as matched priorities.

If you're sensing a theme of transformation when it comes to AI in the Enterprise, you're correct. Layering in some tooling to help your teams become more efficient and productive is a relatively small step; considering the broader question of how AI could transform your business should be your next move.

WordPress Architecture

WordPress Architecture

Whether you're new to the Enterprise WordPress ecosystem, or you're facing down a decade of technical debt on an aging WordPress platform, we can help your business make scalable decisions to improve performance, security, and enterprise workflows.

I spent seven years on the WordPress VIP team, bringing the largest publishers in the world into the open-source community, and advising household-name Fortune 100 companies and U.S. federal agencies on how to best organize (or reorganize) their WordPress platform, applications, themes, and teams.

We can help you select the best integrations, marketing technology solutions, and testing frameworks. We can help you find the perfect development agency, hire the best talent, and navigate the complexities of the WordPress ecosystem.

Choose Your Own Adventure

Choose Your Own Adventure

Sustainable AI? WordPress integrations powered by Generative AI? Estimating the carbon cost of marketing technology? We can help your business with any mashup of our key focus areas.

Have other questions or ideas? Just ask, and we can design an engagement with you to meet your strategic needs.

.