Full-stack web sustainability

Overt Impact can help your enterprise business level up your marketing technology infrastructure, architecture, and team, all with environmental sustainability in mind.


  • A running list of Sustainable Web Tools of interest

    We’ve compiled a list of Sustainable Web Tools we’re using, considering, or researching. You can find it here, and we’ll keep it updated: https://overtimpact.io/sustainable-web-tools/ The list covers several categories, including: Tools to make websites more carbon-aware Frameworks to measure carbon emissions in your applications Carbon footprint dashboards for the major public cloud providers, as well…

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  • Brace Yourself for 2025: Key Trends in Climate and Sustainability

    2025 is here. Corporate Sustainability regulations are kicking in (or still kicking it in the courts). AI and energy demand only goes up. There are massive amounts of renewable energy lined up to get connected to the US grid. And even as the clock runs out on the Biden Administration, the US federal government is…

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  • What we talk about when we talk about the sustainable web, Part 2: Building a Better Digital Carbon Footprint

    In Part 1, we reviewed the context of the web, the cloud, data centers, and CDNs. In this post, we’ll talk about how to measure the carbon emissions of a website, and why it requires more than typing a domain into a text field. What’s a Product Carbon Footprint?  A Product Carbon Footprint (PCF) is…

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  • What we talk about when we talk about the sustainable web, Part 1

    The first thing you need to know is that estimates of the internet’s share of global carbon emissions vary, but not by much. Most estimates put the necessary mix of data centers, network infrastructure, and end-user devices in the 2-4% range. That’s the same percentage of emissions attributed to global aviation. If that wasn’t clear…

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  • Introducing Overt Impact

    Hi there. I’m Ryan Sholin, and this is Overt Impact, my new consulting business to help big companies answer big questions. You can read more about our Services or go ahead and book time with me here to get started. Here are the three areas where we can make the most impact: Building the Sustainable…

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